I’m a creative, research-driven design leader and strategist.
Currently, I’m a Staff Researcher and Service Designer at H-E-B.
About Me
I discovered my love of design research and service design through my past lives in international strategy, consulting, and process improvement.
As a researcher and designer, I’ve entered the worlds of grocery customers, retail media specialists, procurement professionals, fintech entrepreneurs, offering managers, and consultants.
Together with my teams, I’ve derived insights that have led to the creation of new products and new strategies, driving user and business value along the way.
I’m looking for an opportunity to expand my scope in my next role, tackling bigger design or team challenges at the right organization.
11 years as a design researcher, writer, and strategist
5 years as a Senior IC service designer and researcher
Key Facts
Key Skills
Making sense out of messes
Using insight to inform decision-making
Focusing teams and products around user needs and measuring impact
Coaching and facilitation through the design thinking process, for clients and teams
Storytelling and clear communication with clients and stakeholders
The Work
A curated list of projects and skills that I’m proud of:
Led customer research and strategy around scan and go checkout experience for a large regional grocery chain.
Led a long-term engagement to redesign the front and back-end of a burgeoning retail media org within a large regional grocery chain.
Led a collaborative, global research and change project to define organizational habits and beliefs and drive their adoption within a 140,000 person organization.
Served as the in-house researcher for an internal incubator program bringing new offerings to market. The work of our team lead to a 400% growth in offering sales to IBM Consulting clients.
Facilitated design workshops with everyone from front-line workers to senior execs, using empathy to cut through complexity and focus on what matters.
Educational deets:
I have a B.A. in Political Science from Swarthmore College, a small liberal-arts school most folks have never heard of, and an M.A. in International Relations and Economics from Johns Hopkins University, a big university that lots of folks have.
I’m a certified Design Thinking coach and facilitator
Other useful facts:
An lifelong hobbyist and maker, my passions include improv (which helps me think on my feet and be creative), woodworking (which helps me understand how things fit together), and disc golf and ultimate frisbee (which get me out of the house).
For the more classic CV, click here.
For examples of work, please reach out.
